Taha Abbasi standing with his 1994 Toyota Land Cruiser Bernard and Tesla Cybertruck Kemosabe in the Utah desert — The Brown Cowboy

Taha Abbasi

Trails, Tales & The Cowboy Spirit

CTO · Engineer · Explorer

Taha Abbasi — The Brown Cowboy — frontier technology builder, CTO, and explorer with cowboy hat and owl

About

I build and test frontier technology in the real world — and beyond.

I grew up wrenching in my father's automotive workshop in Lahore, Pakistan. After moving to the U.S., I lost him in 2018 after a long battle with cancer. Carrying his adventurous spirit forward is the reason I build, explore, and share what I learn.

Off-road rigs, EVs, overland builds. Satellite internet in the backcountry. Self-driving on roads it wasn't trained for. What works, what fails, and why — tested in the field, not just the lab.

Years of building software for NASA, Apple, and startups taught me how to test things properly and break them on purpose. Now I do it with Cybertrucks, Land Cruisers, satellite systems, autonomous driving, and whatever frontier tech needs proving in real conditions.

My approach is simple — take something apart until it makes sense, then push it to its limits to see where it falters. When you're pushing the frontier of technical innovation, often there's no manual to follow and no one who's solved it before. That's where the workshop mentality my dad gave me kicks in — when there's no known solution, you engineer one. That curiosity and ingenuity is what drives everything I build, test, and share.

Engineer by trade. Builder by instinct. Explorer by choice.

YouTube

The Brown Cowboy Channel

Real-world tech testing, vehicle builds, and frontier adventures — no studio, no scripts, just the field.

Cybertruck Testing
🛰️Starlink Adventures
🏜️Overlanding
🤖FSD Real-World

Focus Areas

What I Test & Build

Technology meets the real world. These are the areas I explore, test, and create content around — always hands-on, always honest.

Electric Vehicles

Real-world EV testing in extreme conditions — range, charging infrastructure, durability, and daily living with electric vehicles.

  • Range testing in cold weather
  • Charging network reviews
  • Long-distance EV road trips
🔧

Vehicle Builds & Mods

Hands-on builds from LS swaps to overlanding rigs. Wrenching, fabricating, and pushing vehicles to their limits.

  • LS3 V8 swaps
  • Suspension & armor upgrades
  • Performance tuning
🛰️

Connectivity & Power

Satellite internet, mobile power systems, and off-grid technology — tested where it actually matters: the backcountry.

  • Starlink field testing
  • Mobile power stations
  • Off-grid setups
🏔️

Overlanding & Adventure

Multi-day expeditions through remote terrain. Gear reviews, route planning, and documenting what works when you're miles from anywhere.

  • Gear durability tests
  • Tire & traction reviews
  • Campsite tech setups
🤖

Autonomy & Self-Driving

No-hype testing of autonomous driving technology across diverse road conditions — city, highway, dirt roads, and edge cases.

  • FSD version comparisons
  • Edge case documentation
  • Safety analysis
🛠️

How-To & DIY

Practical guides for real problems. Maintenance, installs, and fixes that save time and money — explained by an engineer.

  • AC recharge guides
  • Camera mount installs
  • Tire inflation systems

Have a product that belongs in the field?

Let's Talk Collaboration

Background

Credentials & Experience

33+ countries. 15+ years of engineering. From mission-critical systems to open roads.

🚀

NASA JPL

Team Leadership — Mars 2020, Europa Missions

Led engineering teams at Web N App supporting NASA Jet Propulsion Laboratory.

🍎

Apple

Swift CI Pipeline Optimization

Engineered performance improvements for Apple's developer toolchain.

🌍

National Geographic

Earth Day Run 2016

Technology platform supporting National Geographic's global Earth Day initiative.

✈️

Turkish Airlines & Enterprise

Platforms Serving 15M+ Users

Built and scaled technology platforms used by millions worldwide.

💼

CTO at 5+ Companies

Technical Leadership

Fractional and full-time CTO across startups and growth-stage companies.

🎤

TEDx Speaker

Technology & Innovation

Sharing insights on frontier technology and real-world engineering.

33+
Countries
15+
Years Engineering
5+
CTO Roles
15M+
Users Served

Contact

Let's Work Together

Interested in a collaboration, sponsorship, or just want to connect? Drop a message and I'll get back to you.

🤝Sponsorship / Brand Collaboration
🎤Speaking Engagement
📰Media / Press Inquiry
💬General Inquiry